For decades, a curling, arc-serifed typeface emblazoned the uniforms of our beloved University of Kansas basketball players as they earned conference championships, final four appearances, and even a national championship. From Danny Manning and Paul Pierce to Drew Gooden and Kirk Hinrich, this KU typeface has subtly evolved into a unique symbol of Jayhawk pride.
As representative of basketball dominance as the Rock Chalk Chant and Allen Fieldhouse, these embellished characters distinguish the Jayhawks from the block-lettered herd.
Sadly, those days are over. Eschewing this rich tradition in favor of an ill-conceived (and expensive) attempt to standardize the KU brand, university officials have replaced these famed letterforms with a typeface that only a corporate consultant could love. The new typeface—Trajan—cuts a lackluster profile unfit for the country’s premier program.
We disenfranchised students, alumni, and fans need not acquiesce to this blunder. Make no mistake, we will support our team with zeal, but we need not accept the administration’s sartorial tastes. Buy a shirt, post a comment, and let it be known that TRAJAN SUCKS.